Fox Searchlight is shunning traditional promotional opportunities like releasing teasers and trailers for its upcoming film Martha Marcy May Marlene. Instead, the studio is rolling out an elaborate QR code campaign for the movie, which hits theaters on October 21. The studio put QR codes on ad materials such as posters, theater standees and coasters in New York City and Los Angeles. There are two separate trailers for the film embedded within the QR codes. According to Fox Searchlight, this is the first time a studio has exclusively released trailers via QR code.
As cool as this looks, if the qr code does not work, due to the image behind the code, conflicting with decoding process, then really what is the point of using the qr movie image? In the event something like this happens, the qr code is unreadable, damaged or just poorly presented a mobileURL would still make this image search able. A mobileURL is a Keyword that is used to tag your qr code for scenarios just like this one. If you try and scan a code, you are most likely trying to do so from a mobile device, which means the intended use and viewing of the content is most likely going to take place from a mobile device. Even if the qr code/qrtag is not readable, or if it happen to appear and then disappear, like in a commercial on T.V. or on a moving automobile you could still type in the keyword associated with the qrtag, know as the mobileURL which will deliver you to the same link and mobile friendly information as you would have obtained from scanning. No move tedious searching and typing in multiple keywords, secure your keyword today from qrrealtytag, gtag, and/or biztag.
QRrealtyTag – Your real estate listings best friend!