QR codes are making their way to the 2012 Olympics and will be displayed on all British volleyball teams hoping to earn their spot in the massive competition. Volleyball players are well known for adorning their bronzed skin with various advertisements and sponsorship logos. These often come in the form of temporary tattoos. With the Olympics swiftly approaching, however, British teams are looking for more interactive forms of promotion than simple tattoos. One team, in particular, has set its sights on QR codes.
T.V. QR Codes in the UK at Christmas! Waitrose had us glued to the TV during November last year, when they used QR Codes to tail their Christmas TV campaign. Whilst QR does stand for ‘Quick Response’, viewers would have needed to be as quick off the mark as the Wild West’s Sundance Kid to capture the QR Code Waitrose displayed in their Xmas TVads. The Waitrose QR Code appeared at the end of the TV ad. Expect T.V. ads with QRtag’s in the U.S. very soon!
The Waitrose iPhone and Android app the QR Code downloaded was an app masterpiece, but so much more could have been done with the content – recipe downloads, ‘how to’ video content or even a bit of Heston or Deila working their magic in the kitchen.
The newspaper in the UK promoted the John Lewis ad, we also found a full page ad from Aldi, promoting the Medion Multi-Media PC. This ad may as well been influenced and probably partly funded by Medion, but it did receive high street recognition using the Aldi brand.
We can’t say much about this campaign I’m afraid, as the QR Code content has now been removed, so we’re all experiencing that disappointing 404 experience. That is one of the key reasons we designed the MobileURL which is a keyword that is tagged to creating your unique QRtag which never expires. Archive dated or old promotions and add new content to your dashboard and never worry about your qrtag delivering a 404 error message.
Interactive QR Code technology based on movement!